Do not overuse GIFs in one email as they can overload it, as well as they won’t create the necessary effect.

The length of a GIF should be within 15 – 20 seconds.

The size of a GIF should not exceed 40 kb.

Use only files that are adaptive to mobile devices as more and more users are checking their emails on smartphones.

Finish composing an email and send it to yourself as a test to make sure that animated GIFs in Outlook are displayed correctly.īefore proceeding to the above steps on how to send a GIF in an email, consider the following tips for using files of this format:.

In the process of composing an email, the animated GIF in Outlook will be static.

In a new Insert Picture dialog box, browse for the location of an Outlook GIF you have previously saved to the hard drive, select it, and click the Insert button.

In the new window, find the place where you want to insert a GIF into Outlook email, place the cursor there, and click Insert > Pictures.

Open your email client and, in the Mail view, create a new email by clicking on Home > New E-mail.

So, save a necessary animation to your hard drive before you add a GIF to Outlook emails. It can be either created utilizing special editors/builders, downloaded from free stocks, or acquired. Regardless of the purposes for which you want to insert a GIF into Outlook email, the first thing is to choose the file itself.

Marketing campaigns with a GIF in Outlook emails are more effective as they explain the concept better than JPG or PNG files.

The engagement of recipients leads to an increase in click-through rates.

Animations in this format load faster of course, this is applicable if an email is not overloaded with Outlook GIF files.

If you are still thinking if you should embed a GIF in Outlook emailing campaign, consider the advantages of this visual format: As visual information and infographics are drawing more users’ attention, the same can be said about an Outlook email GIF that catches readers’ eyes. GIFs are widely used not only for fun, and marketers often add GIFs in Outlook emails.ĭuring their marketing campaigns, Outlook animated GIFs make it possible for companies to explain better how their product works or the peculiarities of the services they provide. A series of images is rapidly displayed to create the impression of motion in the picture. GIF standing for Graphic Interchange Format is a popular format among Internet users.

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